Contact Kulzer International
Omnichannel Marketing -
Onboarding & Training Page
Dear colleagues,
on this page you can find all important documents and training courses to familiarise yourself with the area of omnichannel and digital marketing at Kulzer.
The training page is divided into four sections:
1. General information the Team
2. Website Management
3. Social Media Management
4. Email Marketing
5. Fehlen hier noch weitere Punkte? Customer Experience Management?
If you have any questions, you can contact us via e-mail: digitalmarketing@kulzer-dental.com
We are delighted to welcome you as a colleague and look forward to working with you.
Your
Global Omnichannel Marketing Team
General information about the Team
The full name of our team is “Omnichannel Marketing & Customer Experience Management” and we are a department in Global Marketing at Kulzer.
Our team is led by Anna Bauer and consists of 8 colleagues and one temporary colleague.
Our team provides and continuously develops communication channels and tools for the digital customer touchpoints with Kulzer. We strive to create the best possible digital Customer Experiences together with you. We do this based on the needs and requirements of our customer and the local Kulzer marketing teams – enabling them to perform efficiently in the digital marketing field. We consult, train and support the users in channel excellence.
We help to build integrated omni-channel campaigns and to analyze the performance and results of digital channels and campaigns.
Together with our marketing and sales peers, we are driving data-based Marketing Automation / Inbound Marketing forward at Kulzer, by providing the necessary global connected system landscape and processes.
You can find detailed information here in our team presentation.
Website Management
We use the First Spirit programme to edit and create websites and landingpages. If you have not yet received access to this programme, please contact us via the digital mailbox > digitalmarketing@kulzer-dental.com
We have tutorials for all FirstSpirit content on our trainingpage in the form of step-by-step instructions, videos or explanations.
Please take a look at all of the content before you start working in First Spirit.
Social Media Management
To give you a good introduction to social media management at Kulzer, we have put together a range of information for you.
The three most important documents:
Social Media Guidelines
Mandatory guide for every employee at Kulzer that provides information on how to behave in the social media.
Social Media Strategy Pager
Our social media strategy with important information for social media administrators, e.g. target groups, key figures and crisis management.
Social Media Styleguide
Here we define what our profiles should look like and which branding guidelines must be followed in social media.
Social Media Advertising:
Social media advertising is also an important component of social media, as only a minimal percentage of your target group can be reached with organic content. That's why we have a “How To video” for you here, which shows you step by step how to create an ad campaign in the Meta Ad Manage.
You can also find additional information in the “Meta Ads Conversion Playbook” by Meta.
Social Media Management Tools:
At Kulzer, we work with two key tools in social media management – Facelift, a social media management tool and Canva - as a tool for global image design. Below you will find further information and training material on these two tools.
Facelift:
Facelift is one software for almost everything. You can manage all activities on Facebook, Instagram, X, YouTube, LinkedIn and TikTok more centrally and efficiently. This makes the work of every social media admin and editor a lot more efficient. Features are e.g
- Publisher with cross channel editorial planning and publishing
- A central Inbox with cross channel community management
- Analytics and Dashboards
- Response Templates
- Content Templates
- Media Library
Here you can find a great overview video by Facelift which introduces you to the most important functions: Faceliftcloud webinar
You can find more important information about Facelift and how we use the tool at Kulzer here: Good to know Guide
Every Facelift user at Kulzer has the right to contact the support team. This can be done either via the chat directly in the tool or via the following e-mail address: support@facelift-bbt.com
The chat can be reached via the question mark sign in the upper right corner.
We have recorded sessions from our Facelift Onboarding, which you can find here: Facelift eLearning Videos
Please note that the Facelift interface is now different in some aspects. Nevertheless, we recommend you watch the videos, as many additional tips and information are provided.
Canva:
We use Canva for image editing and to translate texts in the image into the local language, for example. There are also brand templates that make it easier for you to create your own content. Canva helps us to implement the framework conditions of the Social Media Styleguide. These include:
- Use of the Kulzer type & colors à In Canva you will find Brand Kits for Kulzer and the most important products
- Use of defined Social Media branding elements like the branding bars, logos and emotionals
- Flexibility in content creation in the countries and at the same time consistent branding worldwide
Canva provides a detailed overview of small tutorials that show how to work with the tool: canva tutorials
We also had a great onboarding session with our colleague Elena from Italy. The advantage of this video is that you can also see directly how our branding elements are used in Canva. You can watch the recorded session here: Canva Onboarding by Elena 2023
E-Mail Marketing
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Actually, we just made that up. But what do you actually do? Please tell us about your habits and needs in a quick survey.